Wow! This is a really cool tool that could change the world. Imagine being able to find a digital video clip you need instantly. Google already has normal search, image search and even a search for shopping called froogle. Now here's a story that shows the search battle is going further and how it could touch those not even on the internet.

ZDNet

Google, Microsoft and Yahoo are quietly developing new search tools for digital video, foreshadowing a high-stakes technology arms race in the battle for control of consumers' living rooms.

Google's effort, until now secret, is arguably the most ambitious of the three. According to sources familiar with the plan, the search giant is courting broadcasters and cable networks with a new technology that would do for television what it has already done for the Internet: sort through and reveal needles of video clips from within the haystack archives of major network TV shows.

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While Google is immediately aiming to cater to the broadband market, Microsoft has its sights on the interactive TV market for cable providers, being ushered in by convergence devices like its Microsoft Media Center PC software. It is building technology that will let people with a Media Center PC or Internet-connected TV comb through and find specific video files available over the Internet, broadcast and video-on-demand networks, according to a source. The software giant is expected to showcase the technology at the Consumer Electronics Show (CES) in January, the source said.

Read more at ZDNet to see how Microsoft and Yahoo are taking this on as well. Fascinating.

Found via Slashdot, where you can also go read what the geeks think of all of this.