Yahoo! Publishers Network vs. Google AdSense Update : Diggers Realm

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Yahoo! Publishers Network vs. Google AdSense Update

By / October 31, 2005 04:45 AM

I switched the site over to Yahoo! Publisher Network from Google AdSense a few days ago. I have decided not to cover this topic on Diggers Realm anymore because it feels sort of inappropriate. Instead I have launched a new blog dealing with all online advertising -- including advertising on Diggers Realm -- since I have my hands in quite a bit of it.

The new blog is called Inside Online Advertising.

The latest entry is "Yahoo! Publishers Network Results Less Than Enthusiastic" here's an excerpt.

The click-through rate is nearly 1/10th of Google AdSense. The actually pay per click generally seems to be higher, but the overall daily income is about 50-70% of my average Google daily revenue over the past year. I have also noticed...

read the rest.

If you have any interest in online advertising be sure to bookmark or add Inside Online Advertising to your RSS feed.

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