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The Business Side Of Blogging

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There's an article out on the business of blogging. It's has lots of interesting comments by people in the industry and covers this quick moving industry (yep we're an industry).

Businessweek

Just a year ago, blogs were viewed as a collection of off-the-cuff ramblings in cyberspace read mainly by online devotees. Then, as the election season heated up, bloggers gained new prominence, writing up-to-the-minute news and politics nuggets that the mainstream media struggled to match...

Now advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.

...

BlogAds is placing ads on 50 to 100 blogs a day for up to 20 advertisers, including Sharp Electronics Corp. and Walt Disney Co. Just six months ago, the firm served 20 blogs for about 10 advertisers.

You can find my blogads on the left and right navbars and get in on this emerging market by ordering some ads on this here site for a decent price.

Tipped by: Prestopundit who offers no commentary at all on this subject.



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Posted by Digger on December 10, 2004 04:40 AM (Permalink)



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